BIO

President of IAA Romania | Marketing, Communication & CX Director, Raiffeisen Bank Romania

Laura Mihăilă is a results-oriented marketer with extensive experience and a passion for leading complex teams and projects. She believes in driving organic business growth by improving the health of brands. At her core, Laura is an economist who explored Political Science before fully immersing herself in the dynamic world of marketing.

Her journey began with local brand management and progressed to regional and global roles for brands such as Timișoreana, Ursus, and Peroni Nastro Azzurro. Over time, Laura Mihăilă has worked in strategic marketing and planning consulting, assisting clients in identifying their commercial priorities and uncovering the strategic communication potential within their organizations. From London, she managed Peroni Nastro Azzurro for the UK, US, and Australia, and from Prague, she led the Kozel regional brand in 40 markets.

Laura Mihăilă served as Head of Marketing for BCR for five years, where she launched George and established Scoala de bani and financial education as central brand promises. Currently, Laura is the Marketing, Communication, and Customer Experience Director at Raiffeisen Bank Romania, and since November 2024, she has served as President of IAA Romania.

In recent years, she has mentored cohorts of innovative startups in the InnovX Business Accelerator, specializing in marketing and branding. Simultaneously, she is a lecturer and author, teaching Campaign Planning and Customer-First Strategies courses at the Marketing Institute.