BIO

Founder & CEO of Footprints AI, the next-gen retail media & insights platform that transforms real-world shopping behavior into privacy-safe, high-margin media audiences. Today, Footprints AI powers the largest retail media network in Central & Eastern Europe, analyzing over 25 million shoppers monthly across 17 major retailers, and enabling 450+ brands and agencies to plan, activate, and measure omnichannel campaigns down to SKU-level precision.

With 18+ years of experience in digital transformation, AI, and emerging media, Dan has consistently operated at the intersection of innovation and commercial scale. He led Ireland’s first TV–digital simulcast, The 6th Dragon in the Den, winning the Golden Spider Award, and helped launch Kofi Annan’s Dialogues, awarded by Google for Best Use of Tech. He also served as an M&A scouter for Havas Worldwide EMEA, identifying innovation-led growth opportunities across Europe.

Dan completed two successful exits: selling eightytwenty Ltd. to Havas in 2014 and Fullscreen Digital to private partners in 2021.

Dan’s mission today is clear: make retail media the most accountable, transparent, and data-driven channel in advertising. By turning physical stores into media networks and connecting brands with real buyers at the moment of purchase, Footprints AI is redefining how advertising works.