BIO

Adina Vlad has 27 years experience in market research and consumer consultancy, gaining expertise in both qualitative and quantitative research, in multinational research environment and entrepreneurship. She is specialized in strategic studies, insight generation, communication development, brand positioning and market segmentation.

With a degree in sociology and MA in political studies, Adina is a strong believer in applying science-based intuition in everyday business, helping clients solve consumer connection blockages.

She is guided by a continuous curiosity, which let to an extended experience in coordinating large strategic projects and workshops for numerous clients, with significant added-value in the development of their business.

Believes that the higher purpose of research is to help the brands and people to have a better and more prosperous life.