BIO

Dunja Delić is an experienced marketing strategist and the current Marketing Director at Konzum,
Croatia’s leading retail chain. With over 15 years in the industry, she has led transformative
campaigns that reshaped customer perception and loyalty, especially during critical moments for the
brand. Under her marketing leadership, Konzum not only rebuilt trust but also achieved record levels
of brand preference, value perception, and engagement.
Dunja is known for pioneering loyalty programs that became cultural phenomena – from Zdravoljupci
to the recent Little Big Talents, which earned multiple Effie awards, including a Gold Effie Croatia and
a Euro Effie. Her work consistently balances strong business results with ESG impact, often setting
trends in the regional retail market. She combines data-driven thinking with creative innovation and
believes in marketing that not only sells, but moves people.
In addition to being a multiple-time Effie Croatia jury member and President of the Effie jury, Dunja
actively contributes to shaping industry standards and discussions through regional conferences and
panels.
Outside the boardroom, Dunja is the co-founder of a hiking club with over 100 active members,
proving she’s just as passionate about climbing real mountains as she is about tackling brand
challenges.