BIO

Catalina Banuleasa is on a mission to democratize innovation and problem-solving, making it possible for companies of all sizes to build products clients love.

As the CEO and founder of Idea Morph, she’s transforming how teams generate solutions and innovate — turning slow, siloed processes into fast, collaborative, and impactful idea generation

With a career spanning top global brands like Vodafone, ING Bank, and Electronic Arts — where she led the Romanian UX team for FIFA — Catalina brings deep expertise in product strategy and innovation.

She is a certified Google Design Sprint Master, trained at Google’s Mountain View HQ in Design Sprint methodologies and Voice Design.

Before launching Idea Morph, Catalina co-founded and scaled Design Thinking Society, a boutique innovation consultancy.