BIO

Natasa Pavlovic is a senior marketing executive with more than 17 years of
experience in retail, brand strategy, customer engagement, and business
transformation.

She currently serves as Group Marketing Director at Sport Vision Group, leading
marketing strategy across 13 markets across the Balkans, Central Europe, and
Southeast Europe. In this role, she is responsible for driving brand growth, marketing
strategy, CRM, customer loyalty, and integrated marketing initiatives across a diverse
regional portfolio.

Before joining Sport Vision, Natasa spent over a decade with Idea and Mercator S,
where she held several leadership positions, including Chief Marketing Officer,
overseeing marketing and CRM strategies for leading FMCG retail brands such as
Idea, Roda, Mercator, and Velpro.

Throughout her career, she has built a strong track record in developing data-driven
marketing strategies, leading digital transformation initiatives, managing large-scale
loyalty programs, and delivering measurable business growth through cross-
functional collaboration and customer-centric innovation.
Beyond her executive role, Natasa is a member of the Advisory Board of IAA Serbia
and member of the Female Net Global, where she actively supports the
advancement of marketing excellence, innovation, and female leadership in
business.

Natasa has been recognized as one of the Top 100 Most Powerful Women in Serbia.
She is also the recipient of the Marketing Network Mark Awards – CMO of the Year,
as well as a Special Recognition for Outstanding Contribution to the Development of
the Marketing Profession in Serbia, honoring her impact on the industry and
business community.