BIO

Louise McEwen is Chief Marketing Officer at McLaren Racing. Louise is responsible for
the narrative and strategy of the brand, while also overseeing the creative visual identity
of the team’s entire racing portfolio. Louise began working with McLaren as a
consultant in 2014, before joining as Brand Director in 2017, a role that grew to
comprise strategy and marketing, and now represents a pillar of the commercial
leadership team.
Prior to joining McLaren, Louise was at Vodafone Group for nine years, working across
its global sponsorship properties and brand experiences, including the title partnership
with Vodafone McLaren Mercedes. Louise also has experience on the agency-side of
the industry, working at Octagon Sports Marketing on a multitude of sports and
entertainment platforms. Louise has a degree in Sports Science & Social Science from
Loughborough University.