BIO

Milica is Communications and Development Director at NALED, Serbia’s leading public-private association for sustainable economic development. With more than 20 years of experience working across the private, public, and civil sectors, as well as on internationally funded projects in Serbia and the Western Balkans, she specializes in strategic communications, organizational development, public affairs, advocacy, stakeholder engagement and partnership development.

Since joining NALED, Milica has played a key role in strengthening the association’s public profile, fostering member engagement and development, and leading high-impact consumer-oriented and public awareness campaigns that support behavior change and economic reforms.

She is one of the founders and leaders of the regional Cashless Payments Initiative – Better Way, bringing together governments, international organizations, financial institutions, and the private sector to accelerate digital payments and financial inclusion. She provides strategic guidance to partner organizations and public institutions and facilitates regional knowledge exchange.

Milica holds a master’s degree in economics from the University of Belgrade and has participated in professional development programs in the United States, China, and India.