BIO

Raisa Anane Petrescu is the Country Manager for Romania at Uniperks, where she is leading the company’s expansion with a clear mission: helping brands build authentic, long-term relationships with Gen Z.
With over 10 years of experience in partnerships, business development, and growth strategy, Raisa has collaborated with international companies to build meaningful partnerships that delivered measurable business results across European and USA markets.
At Uniperks, she is focused on redefining how brands engage the next generation by moving past traditional advertising to promote authentic connections through technology, trusted communities, and personalized experiences. She believes that the brands winning tomorrow will be those that earn trust today.